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奶龙×长沙_灯光秀 — On May 31 and June 1, Changsha’s “One River, Two Banks” light show illuminated the city for two enchanting nights, blending cuteness with technology. Using massive outdoor LED facades, the playful Nailoong danced across the skyline, interacting in real time with river cruises and audiences on both banks. This immersive show fused urban culture, the scenic Xiang River, and Nailoong’s childlike charm—turning the city into a living, glowing painting.

奶龙×深圳_无人机灯光秀 — On August 26, 2025, 12,000 drones illuminated the Shenzhen sky for the “45th Anniversary of the Special Economic Zone,” painting its 45-year journey in light. Beloved local icon Nailoong joined the show, enchanting audiences across the city.

奶龙×向前向海欢乐巴 — The "Happy Bus to Forward and Seaward" was a Qianhai IP cultural tourism project. Partnered with the popular cute IP Nailoong, it officially started a romantic coastal journey. When hardcore autonomous driving met a soft cultural icon, Qianhai's "City Temperature Conveyor" was born. The "Nailoong Happy Bus" was more than just a bus. It was a perfect blend of technology and humanity. With joy and companionship, it artfully softened the edges of the cold, hard concrete jungle, showcasing Qianhai's youthful, innovative, and open spirit to the public.

奶龙×立白 — Nailoong became Liby’s Chief Compliment Officer in a co-branded launch of scented laundry pods. Nailoong’s warm and uplifting persona was paired with Liby’s fragrance pods, along with 10 exclusive workplace-themed sticker packs to spread positivity in daily life. Through this collaboration and integrated marketing, the campaign successfully engaged a young audience and breathed new energy into a traditional laundry brand.

奶龙×Deeyeo — This year, Deeyeo partnered with Nailoong to launch co-branded products including “Cream Paper,” “Baby Soft Wipes,” and “Hand & Mouth Wipes” featuring Nailoong- themed packaging and limited-time freebies. The collaboration quickly won market favor thanks to its appealing design and practical value. Leveraging Nailoong’s influence among young audiences, Deeyeo further strengthened its brand presence with young families.

奶龙×探鱼 — As Gen Z becomes the main consumer force, TanYu partnered with Nailoong to launch a series of new products across 400+ stores nationwide, blending cuteness with cuisine to meet young consumers’ tastes. Beyond mainland China, the co-branded meals are also available in Hong Kong, Singapore, Malaysia, Indonesia, Cambodia, and Australia. This marks a new culinary venture in Nailoong’s diversified commercial strategy, offering young diners a multi-sensory experience while setting a new benchmark for IP collaborations in the F&B industry.

奶龙×探鱼 — As Gen Z becomes the main consumer force, TanYu partnered with Nailoong to launch a series of new products across 400+ stores nationwide, blending cuteness with cuisine to meet young consumers’ tastes. Beyond mainland China, the co-branded meals are also available in Hong Kong, Singapore, Malaysia, Indonesia, Cambodia, and Australia. This marks a new culinary venture in Nailoong’s diversified commercial strategy, offering young diners a multi-sensory experience while setting a new benchmark for IP collaborations in the F&B industry.

奶龙×威克多Victor — The Nailoong × Victor collaboration represents both a creative fusion of the two brands and a new expansion of Nailoong’s diversified commercial strategy. The co-branded range includes badminton rackets, sportswear, and accessory bags, blending Nailoong’s playful charm with Victor’s professional sports DNA. The products maintain Nailoong’s friendly, fun appeal while showcasing Victor’s expertise and technological edge in sports gear. Launched during the 2025 Victor China Open, Nailoong was brought into the event with an interactive exhibition area and a mascot interacting with athletes, enhancing the tournament’s fun and approachable atmosphere

奶龙×周大福 — The Nailoong × Chow Tai Fook IP collaboration is an innovative crossover between a traditional jewelry brand and a domestic animation IP. Following their first partnership in October 2024, the second co-branded collection launched on May 20, 2025, perfectly timed for the romantic “520” occasion. The collection blends Nailoong’s playful charmwith the emotional expression of gold jewelry, featuring items such as summer vacation- themed Little Gold Bean Nailoong pendants and golden keepsake figurines. The new release quickly became a social media sensation, with several items selling out immediately, reaffirming Nailoong’s strong fan-driven purchasing power and successfully elevating the collaboration from a single-hit launch to a serialized IP partnership

奶龙×東方墨蘭 — The first Nailoong × Molantea crossover brought Nailoong’s cute and comforting personality to bubble tea cup designs. Leveraging Nailoong’s influence among young fans, the collaboration captured the attention of a large young consumer base, boosting foot traffic at offline stores and effectively reaching a younger target audience. Leveraging Nailoong’s full IP development, a product licensing system spanning physical and virtual spaces has been established, driving new consumer experiences.

奶龙×東方墨蘭 — The first Nailoong × Molantea crossover brought Nailoong’s cute and comforting personality to bubble tea cup designs. Leveraging Nailoong’s influence among young fans, the collaboration captured the attention of a large young consumer base, boosting foot traffic at offline stores and effectively reaching a younger target audience. Leveraging Nailoong’s full IP development, a product licensing system spanning physical and virtual spaces has been established, driving new consumer experiences.

奶龙×阿华田 — A lineup of irresistible co-branded treats launches with Nailoong × Ovaltine, bringing together a classic childhood brand and a beloved IP. The collection includes coconut cocoa and hazelnut cocoa dipping biscuits, as well as extra-rich cocoa drinks. Playful packaging blends Nailoong’s soft, adorable image with fun, positive messages, refreshing Ovaltine’s iconic cocoa heritage and resonating strongly with families and young consumers.

奶龙×佳贝艾特 — Nailoong makes a new “sheep” friend through its collaboration with Kabrita, marking Nailoong’s expansion into the maternal and infant category. Centered on Kabrita’s goat milk formula, the partnership highlights easy absorption and low-allergen nutrition with A2 protein, paired with Nailoong’s pure and natural image—winning the trust of young mothers and boosting brand vitality.

奶龙×洽洽 — Nailoong joins Qiaqia as its “Freshness Quality Inspector,” endorsing product freshness through a co-branded Growth Nuts series. Featuring exclusive Nailoong packaging, the collaboration blends Qiaqia’s signature crunch with Nailoong’s warm, approachable charm, appealing to families and rejuvenating the brand’s image.

奶龙×香飘飘 — Nailoong takes on a new role as Xiangpiaopiao’s Global Healing Partner. The co-branded milk tea range offers multiple flavors, with packaging showcasing Nailoong’s joyful, comforting expressions and collectible workplace-themed cards. Nailoong’s values of healing, companionship, and happiness align closely with the brand, resonating with Gen Z and injecting fresh energy into a classic beverage brand.

奶龙×春秋航空 — Even Nailoong couldn't resist the sky adventure, the playful flying journey co-launched with Spring Airlines! The crossover was not only a perfect blend of a top national airline and an adorable IP, but also marked Nailoong's latest expansion into the travel and tourism sector. The collaboration debuted two super cute limited-edition "Spring Airlines × Nailoong" aircraft models: the sweet pink-purple "Pink Mist Nailoong" kept you company in the clouds, while the deep starry blue "Blue Star Universe" invited you to explore the great beyond! Combining the classic fun of flying with Nailoong's heartwarming charm, the collaboration proved to be a perfect match for families and young generations, adding playful joy to every journey.

奶龙×春秋航空 — Even Nailoong couldn't resist the sky adventure, the playful flying journey co-launched with Spring Airlines! The crossover was not only a perfect blend of a top national airline and an adorable IP, but also marked Nailoong's latest expansion into the travel and tourism sector. The collaboration debuted two super cute limited-edition "Spring Airlines × Nailoong" aircraft models: the sweet pink-purple "Pink Mist Nailoong" kept you company in the clouds, while the deep starry blue "Blue Star Universe" invited you to explore the great beyond! Combining the classic fun of flying with Nailoong's heartwarming charm, the collaboration proved to be a perfect match for families and young generations, adding playful joy to every journey.

奶龙×支付宝 — The 2026 Alipay "福" (Luck) Collection event officially launched on February 3. Nailoong was featured as one of the 19 themed IP cards selected. By scanning the " 福 " character, making tap-to-pay transactions, and interacting with friends, users could collect Nailoong-themed lucky cards and unlock various rewards, including Nailoong merchandise, themed coupons, skins, wallpapers, red envelopes, fireworks, and more. The Alipay × Nailoong 福 collection event integrated the emotional core of sending blessings into digital interactions during the Spring Festival. Leveraging Alipay's massive user base and nationwide scenarios, Nailoong achieved tremendous user views and reach. The IP naturally integrated into people's daily lives during the holiday season, creating a win-win situation for both cultural and commercial goals. The crossover made technology meet tenderness, bringing blessings and companionship to everyone.

奶龙×五菱 — Nailoong's collaboration with national auto manufacturer Wuling started with the fifth-generation Hongguang MINIEV, capturing the fact that both brands shared round and adorable images. The collaboration integrated Nailoong's healing and endearing qualities into everyday commuting. The crossover brought Nailoong's core emotional value of "healing companionship" to the public as a "travel buddy" for young generations and families. At the same time, it broke through traditional automotive marketing, charming a broad range of potential customers with cuteness and warmth. It powerfully demonstrated Nailoong's strong influence across all daily scenarios, as well as its outstanding commercial value in empowering business commodities and driving monetization.

奶龙×深圳通 — Nailoong collaborated with Shenzhen Tong to release a co-branded transit card, featuring two adorable designs: the vibrant "Welcome to Shenzhen" style and the playful "Hmph! I'm Super Good!" style. As a China T-Union card, it can be used on buses and subways in over 300 cities across the country. The collaboration was a great business example of an original cute IP empowering urban public mobility. The exclusive transit card successfully delivered Nailoong's core emotional value of "healing companionship" into people's daily commuting scenarios. It was not only a perfect integration of practical transit functionality and human warmth, but also turned an otherwise boring journey into joy and powerfully demonstrated Nailoong's strong potential across all scenarios.

奶龙商业应用设计案例

奶龙×海合安·成都极地海洋公园 — In August 2025, the Southwest’s first Nailoong-themed amusement zone, “Sea & Land Adventures: Nailoong Zone,” officially opened at Haihean Chengdu Polar Ocean Park, further expanding Nailoong’s real-world entertainment footprint. The zone features a new 4D Nailoong micro-movie, an exclusive Nailoong stage show, and themed bumper cars, creating a full-sensory “cute energy” experience for visitors and fans. This collaboration goes beyond simple licensing or scene replication—it is a co-created experience with the park, transforming Nailoong from an online virtual IP into an immersive offline entertainment experience.

奶龙×苏州·阳澄半岛乐园 — In July 2025, the 30,000㎡ Nailoong Magic Time Zone officially opened at Suzhou Yangcheng Peninsula Park. The zone features three immersive areas—Nailoong Magic World, Nailoong & His Yangcheng Friends, and Nailoong Fun Driving School—plus a Nailoong-themed restaurant and over 30 interactive attractions. Through thematic environments, immersive rides, special events, and cultural-creative products, the zone offers a full-scope experience for families and Nailoong fans. By the end of July, the first month saw approximately 250,000 visitors, with the newly renovated indoor Nailoong Magic World alone welcoming over 13,000 guests daily.