Creative Services - Business - Seventh Impression Official Website—Nailoong

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With a content + traffic–driven strategy, we build a multi-dimensional brand exposure matrix to maximize reach and impact.

奶龙×长沙_灯光秀 — On May 31 and June 1, Changsha’s “One River, Two Banks” light show illuminated the city for two enchanting nights, blending cuteness with technology. Using massive outdoor LED facades, the playful Nailoong danced across the skyline, interacting in real time with river cruises and audiences on both banks. This immersive show fused urban culture, the scenic Xiang River, and Nailoong’s childlike charm—turning the city into a living, glowing painting.

奶龙×深圳_无人机灯光秀 — On August 26, 2025, 12,000 drones illuminated the Shenzhen sky for the “45th Anniversary of the Special Economic Zone,” painting its 45-year journey in light. Beloved local icon Nailoong joined the show, enchanting audiences across the city.

奶龙×立白 — Nailoong became Liby’s Chief Compliment Officer in a co-branded launch of scented laundry pods. Nailoong’s warm and uplifting persona was paired with Liby’s fragrance pods, along with 10 exclusive workplace-themed sticker packs to spread positivity in daily life. Through this collaboration and integrated marketing, the campaign successfully engaged a young audience and breathed new energy into a traditional laundry brand.

奶龙×Deeyeo — This year, Deeyeo partnered with Nailoong to launch co-branded products including “Cream Paper,” “Baby Soft Wipes,” and “Hand & Mouth Wipes” featuring Nailoong- themed packaging and limited-time freebies. The collaboration quickly won market favor thanks to its appealing design and practical value. Leveraging Nailoong’s influence among young audiences, Deeyeo further strengthened its brand presence with young families.

奶龙×探鱼 — As Gen Z becomes the main consumer force, TanYu partnered with Nailoong to launch a series of new products across 400+ stores nationwide, blending cuteness with cuisine to meet young consumers’ tastes. Beyond mainland China, the co-branded meals are also available in Hong Kong, Singapore, Malaysia, Indonesia, Cambodia, and Australia. This marks a new culinary venture in Nailoong’s diversified commercial strategy, offering young diners a multi-sensory experience while setting a new benchmark for IP collaborations in the F&B industry.

奶龙×探鱼 — As Gen Z becomes the main consumer force, TanYu partnered with Nailoong to launch a series of new products across 400+ stores nationwide, blending cuteness with cuisine to meet young consumers’ tastes. Beyond mainland China, the co-branded meals are also available in Hong Kong, Singapore, Malaysia, Indonesia, Cambodia, and Australia. This marks a new culinary venture in Nailoong’s diversified commercial strategy, offering young diners a multi-sensory experience while setting a new benchmark for IP collaborations in the F&B industry.

奶龙×威克多Victor — The Nailoong × Victor collaboration represents both a creative fusion of the two brands and a new expansion of Nailoong’s diversified commercial strategy. The co-branded range includes badminton rackets, sportswear, and accessory bags, blending Nailoong’s playful charm with Victor’s professional sports DNA. The products maintain Nailoong’s friendly, fun appeal while showcasing Victor’s expertise and technological edge in sports gear. Launched during the 2025 Victor China Open, Nailoong was brought into the event with an interactive exhibition area and a mascot interacting with athletes, enhancing the tournament’s fun and approachable atmosphere

奶龙×周大福 — The Nailoong × Chow Tai Fook IP collaboration is an innovative crossover between a traditional jewelry brand and a domestic animation IP. Following their first partnership in October 2024, the second co-branded collection launched on May 20, 2025, perfectly timed for the romantic “520” occasion. The collection blends Nailoong’s playful charmwith the emotional expression of gold jewelry, featuring items such as summer vacation- themed Little Gold Bean Nailoong pendants and golden keepsake figurines. The new release quickly became a social media sensation, with several items selling out immediately, reaffirming Nailoong’s strong fan-driven purchasing power and successfully elevating the collaboration from a single-hit launch to a serialized IP partnership

奶龙×東方墨蘭 — The first Nailoong × Molantea crossover brought Nailoong’s cute and comforting personality to bubble tea cup designs. Leveraging Nailoong’s influence among young fans, the collaboration captured the attention of a large young consumer base, boosting foot traffic at offline stores and effectively reaching a younger target audience. Leveraging Nailoong’s full IP development, a product licensing system spanning physical and virtual spaces has been established, driving new consumer experiences.

奶龙×東方墨蘭 — The first Nailoong × Molantea crossover brought Nailoong’s cute and comforting personality to bubble tea cup designs. Leveraging Nailoong’s influence among young fans, the collaboration captured the attention of a large young consumer base, boosting foot traffic at offline stores and effectively reaching a younger target audience. Leveraging Nailoong’s full IP development, a product licensing system spanning physical and virtual spaces has been established, driving new consumer experiences.

奶龙商业应用设计案例

奶龙×海合安·成都极地海洋公园 — In August 2025, the Southwest’s first Nailoong-themed amusement zone, “Sea & Land Adventures: Nailoong Zone,” officially opened at Haihean Chengdu Polar Ocean Park, further expanding Nailoong’s real-world entertainment footprint. The zone features a new 4D Nailoong micro-movie, an exclusive Nailoong stage show, and themed bumper cars, creating a full-sensory “cute energy” experience for visitors and fans. This collaboration goes beyond simple licensing or scene replication—it is a co-created experience with the park, transforming Nailoong from an online virtual IP into an immersive offline entertainment experience.

奶龙×苏州·阳澄半岛乐园 — In July 2025, the 30,000㎡ Nailoong Magic Time Zone officially opened at Suzhou Yangcheng Peninsula Park. The zone features three immersive areas—Nailoong Magic World, Nailoong & His Yangcheng Friends, and Nailoong Fun Driving School—plus a Nailoong-themed restaurant and over 30 interactive attractions. Through thematic environments, immersive rides, special events, and cultural-creative products, the zone offers a full-scope experience for families and Nailoong fans. By the end of July, the first month saw approximately 250,000 visitors, with the newly renovated indoor Nailoong Magic World alone welcoming over 13,000 guests daily.